Friday, January 21, 2011

Marshmallow Cream Brownie Mix

At the same place 10 years

The effects of information overload induced on society are reflected at several levels and I think it will cause potentially huge changes (positive or negative) Culture and citizens. The latest is "information in real time, as we have seen recently the revolution of jasmine in Tunisia, but also, more prosaically, in our everyday life , on Twitter and Facebook, including SMS (it is not unusual to send 100 messages a day, all channels) .

I wonder about the reasons that we want to immerse themselves in this deluge of information and I asked myself the question of how we responded at the beginning of the wave.

It is worth remembering that the first "Mode" on the very first websites, about between 1993 and 1999, was to build interfaces overloaded, "noisy" and movies (there are still some artifacts on the web if you look carefully) . But why?


must be put in context. With the advent of the Web (and browsers Mosaic and Netscape) the general public accessed simply and quickly, for the first time a huge amount of information, and that from the same place: the screen of his computer. Previously, to gather all this information should not be counted in seconds, but day.


was perhaps already forgotten, but historically it has always been difficult to search and find information (which is why we pay our journalists, teachers and librarians). Find the information asked for some information and know-how and then some, being able to move or be linked with the sources.

Screen abundance

But at the beginning of the Web, the Internet 're doing for the first time the experience of having all at your fingertips (literally, in the case Today with the iPad). When moving from an era where information is scarce and scattered, it was normal that he first reflex was to put everything in piles on the screen, just to show that "everyone" was there .


The first sites were as ugly as each other, crowded and hard to navigate. Let's put ourselves in the spirit of the time. When seeking out web is long and tedious, so even in the face of "ugly sites and heavy," the mere "fall" on a wealth of information was a distinct advantage.

Concern for "Webmaster" was simply "making available" all that was possible. The user is intoxicated with the "quantity" of information that the site was delivering a few clicks.

Think back to the interface of Yahoo. A mess. And the flagship site of Web 1.0. "All in one place."

And by contrast the herald of Web 2.0, Google, annunciator interfaces sleek 2000s, did understand that "all in one place" does not mean everything on the screen ...


It seems that if the first reaction was to "celebrate" the overabundance of information by displaying it without nuance, you get tired pretty quickly. "The real time information" will probably follow the same path, although I do not know what path it will take. Social filtering is a first strategy.

- But how the flow management of its network will organically?

- What is a information architecture of a social graph?

- How to build a cognitive ergonomics of "real time"?

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